Save Dreams
- Interactive campaign
To promote their innovative health crisis software EmergencyEye, the company Corevas looked for a social campaign raising awareness of the importance of CPR (cardiopulmonary resuscitation). While focusing on the (future) dreams and wishes that get lost when a person dies, the concept for my entry involved the practice of resuscitation within an interactive poster series. On a large touchscreen, the user can bring the poster artwork ‘back to life’ on the initially black screen by performing ‘reanimation’ in the centre, causing small parts of the illustrations to appear until the artwork is completed and animations appear. The final composition represents an individual ‘dream world,’ each comprising future dreams and wishes of people I interviewed in preparation for this project. With the large, detailed illustrations, I aimed to sensitise people to the gravity of the loss of a life while possibly finding parts of themselves or their own wishes reflected in the sceneries, thus creating a stronger emotional response.
Due to the inherently abstract nature of dreams and rough future plans or ideas, the visual language is limited to black and white. The campaign concept is flexible to be used among digital devices whereas ‘reanimating’ with the thumb or fingers on smartphones or tablets. The time required to completely resuscitate the interactive poster resembles a possible timespan of actual CPR.
(second prize winner)
Processing: Jens Schwalenberg